According to Foresight News, Japanese company Loyalty Marketing will collaborate with blockchain service provider PlayThink to launch its loyalty rewards program, Ponta, on Avalanche's Subnet infrastructure by the end of 2023. The subnet aims to provide Web3 services for Loyalty Marketing's approximately 100 million user accounts, including large-scale issuance and distribution of digital collectibles such as NFTs.
The Ponta subnet will operate in a consortium model, with PlayThink and Loyalty Marketing acting as the primary validators of subnet activities.
