Binance found out that 45% of users joined crypto in 2024, in its global user survey.
Around 20% of the users are expecting more crypto regulation in 2025.
24% of survey participants estimate that AI tokens lead the market’s growth.
As the year comes to an end, leading crypto exchange Binance conducted a global survey and around 27,230 of its users participated in it. The survey mainly focused on the current state of the crypto market in 2024 and expectations for 2025. Having users across the globe, the Binance survey participants spread across six continents, including Asia, Australia, Europe, Africa, and Latin America.
A major portion of the participants are expecting to see more maturity and real-world relevance in the crypto space in 2025. Around 20% of the participants expect more crypto regulation and 16% expect greater participation from traditional financial institutions. Another 16.51% of the users estimate a widespread usage of blockchain technology in real-world applications.
Memecoins, Bitcoin, and BNB Lead the Charge
Based on the Binance Global Survey findings, around 16% of the participants hold and agree that memecoins are the most popular tokens. Bitcoin and BNB are the next popular cryptocurrencies after memecoins being held by 14.44% and 14.23% respectively. Furthermore, Binance says memecoins are not only the most-held cryptocurrencies but have also emerged to be a separate class of digital assets.
Coming to the emerging sub-sectors in the crypto space, AI tokens lead the market in 2025. Around 24% of the survey participants believe AI tokens hold the potential to drive market growth. Memecoins, DeFi tokens, and layer-1 tokens stand in next positions with 19%, 12.37%, and 12.28% participants showing confidence in these tokens respectively.
One of the highlights of the survey is, 45% of survey participants joined the crypto market in 2024. Moreover, 24% of them newly entered the crypto industry in the last 6 months. Being one of the leading crypto exchanges, Binance holds different types of users, beginners and experienced. Moreover, 42% of participants have been trading crypto for the past 1 to 5 years. And, 31% of users report daily trades, and 22% report weekly trades.
Binance Spot is the widely used feature of the exchange, followed by Binance Earn and Binance Convert. The survey results highlighted how participants are spread across the continents and their usage of a wide variety of tokens and products. Overall, the Binance Global survey gave a clear snapshot of users’ expectations for the crypto industry in the coming year.
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