Only to eat it moments later.
While most people online freaked out about it...
It was all part of his glorious plan.
Here is the full story:
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1. The Visionary
Born in China, Justin Sun always thought big.
In 2017, he founded TRON, a blockchain platform.
His goal?
To make the internet decentralized.
Under Sun’s leadership, TRON grew rapidly.
Becoming one of the world’s largest cryptocurrencies:
2. The Crypto Mogul
TRON was just the beginning.
Sun acquired BitTorrent, using blockchain to reshape file sharing.
Then, bought Poloniex, one of the most popular crypto exchanges.
His success made him a key figure in crypto but often criticized for his controversy:
3. The $6.2M Banana
In November 2024, Sun took his flair for drama into the art world.
He purchased “Comedian” by Maurizio Cattelan.
A banana duct-taped to a wall—for a staggering $6.2 million at Sotheby’s.
Sun didn’t just buy the artwork—he made it part of his own story:
4. Eating the Art
At a press event in Hong Kong, Sun shocked everyone.
He removed the banana from the wall and ate it.
His verdict?
“Much better than other bananas.”
The $6.2M artwork was gone, transformed into a one-of-a-kind performance piece....
5. Drama on Display
Justin Sun is no stranger to the spotlight.
From spending $4.5 million to dine with Warren Buffett.
To investing in high-profile crypto projects.
Every move he makes becomes a public statement.
Designed to grab attention and fuel conversation....
6. Why eat a $6.2M banana?
For Sun, the act was about more than shock value.
It showed how both art and crypto challenge what we think is valuable.
The banana was a symbol of how quickly value can fade.
By eating it, Sun turned it into a story—and that was the real worth.
What do we learn from this?
Attention is key.
Without eyeballs on your offer, you won’t make any money.
Don’t have attention yet?
Let me help you.
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