Enron, the brand behind the company that perpetrated one of the biggest bankruptcies in the U.S. corporate industry, has announced its alleged relaunch on social media. In a verified X account, Enron announced its relaunch as a company “dedicated to solving the global energy crisis,” stating that it would leverage “cutting-edge technology, human ingenuity, and the spirit of adaptation” to address the current challenges in the energy field.
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Apart from the news of its return, “permissionless innovation” mentioned as one of the key pillars of the company’s new vision, and a now-deleted post stating that the company had no plans of launching a token yet shook social media.
While some users took this seriously, the company clearly states that “the information on the website about Enron is “First Amendment protected parody, represents performance art, and is for entertainment purposes only” on its website. This hints at this new version of Enron being an elaborate prank or the launchpad for a meme coin, though there is no clear indication that this will happen.
Other users noticed that some of the firm’s alleged workers’ featured profile pictures were available in other image repository services. Enron noted that they were pursuing modeling careers with the company’s support.
An updated press release also removed references to permissionless innovation. However, evidence of its presence in the first iteration of such a release is still available on social media.
The website linked through Enron’s new social media account features a countdown to an indeterminate event, stating that in 7 days, the company will have “something very special to introduce to you.” This has sparked speculation about a meme token issuance linked to the company brand.