Programmatic Ads Drive Success in Crypto Presales for 2024

A cryptocurrency marketing agency that doesn't provide programmatic advertising expertise is falling behind the curve. 2024 has seen the return of successful crypto presales, with projects raising hundreds of millions of dollars from traders hoping to become the earliest token holders.

The return of the crypto presale has been dramatic. During the 2022 bear market, it was notoriously difficult for projects to raise capital through this mechanism, but the bull market has changed the game. Hundreds of teams are now launching presales and successfully hitting their targets.

While traditional Web3 marketing, such as SEO and PR, remains critical to long-term success, programmatic ads have carved out an extremely important role in the presale market. Almost all successful crypto presales have run professional programmatic ad campaigns.

Due to the complexity of programmatic ads, most blue-chip projects outsource their programmatic ad campaigns to external agencies with in-house experts ready to ensure the ads are seen by the right people in the right places.

This article will explore the reasons behind the growing importance of programmatic advertising in crypto presales. It will also cover the mechanics of programmatic ads, discuss the challenges and opportunities they present, and highlight the benefits of partnering with expert Web3 agencies to execute successful presale marketing campaigns.

Crypto Presales Have Attracted Massive Investment in 2024

Many analysts and traders saw no light at the end of the tunnel during the 2022 bear market. Investment dried up, and traders lost confidence in presales. Any investment that was available shifted towards safer assets and established projects. Fortunately, as the crypto market came out of hibernation and Bitcoin hit a new all-time high just shy of $100,000, confidence in presales also returned.

A crypto ongoing presale is a fundraising round that takes place before a project's official token launch. It allows traders to purchase tokens at a discounted price, providing the project with the capital it needs to continue development. Presales are typically conducted through a website, and traders can contribute using cryptocurrencies like Bitcoin or Ethereum.

This year, several high-profile presales have achieved remarkable success. BlockDAG, for instance, has raised over $145 million and established partnerships with globally recognized brands, such as the Italian football team Inter Milan. Its presale success can be attributed to a combination of factors, including a strong team, innovative technology, and a well-executed marketing strategy.

Another noteworthy example is Infinaeon, a Layer-2 scaling solution for Ethereum. Infinaeon has also gotten off to a strong start with its presale, which is built around the idea of creating a new approach to Ethereum scaling and tokenomics.

These success stories show the importance of effective marketing, particularly the use of programmatic advertising, in driving presale participation.

Programmatic ads

Programmatic ads are a key pillar of crypto presale marketing in 2024.

Programmatic Ads Have Become Critical Pillars of Presale Marketing

Marketing agencies that moved into programmatic ads this year have seen high demand. However, only a handful can create and execute campaigns effectively, with many low-quality agencies jumping on the bandwagon and offering poor-quality services, often at a premium price.

Programmatic advertising is an automated system for buying and selling online ad space. It uses algorithms to match advertisers with inventory across websites. This allows for precise targeting, ensuring that ads are shown to the most relevant audience.

The advantages of programmatic advertising are numerous. It streamlines the ad-buying process, saving time and resources. It also allows for real-time optimization, enabling projects to adjust their campaigns based on performance data and maximize their return on investment. For presales, programmatic ads are particularly effective because they can target individuals who have previously shown interest in similar projects or crypto investments.

The process involves a complex ecosystem of ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs). Advertisers use DSPs to set their campaign goals, define their target audience, and bid on ad impressions. Publishers use SSPs to manage ad inventory and make it available to advertisers. Ad exchanges are marketplaces where DSPs and SSPs meet, facilitating the real-time auctioning of ad space.

Crypto Presale Teams are Turning to Web3 Marketing Agencies

Anyone launching a crypto presale in this market will have programmatic ads at the front and center of their campaign. As a result, teams are increasingly turning to Web3 marketing agencies that offer reliable programmatic ad services at a fair price.

Programmatic advertising requires a high level of technical expertise. It involves navigating complex platforms, understanding data analytics, and optimizing campaigns in real time. This is why many crypto presale teams rely on expert agencies to manage their programmatic ad campaigns.

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