JMJ Mach is creating luxury watches that are unique digital assets by combining traditional watchmaking with blockchain technology and NFTs. The watches have one-of-a-kind characters on their dials that are minted as NFTs, making them both physical and digital. Each watch has a NFC chip with encrypted keys for security.

The watches can be scanned to emit a unique cryptographic signature, and each microchip is tied to a corresponding NFT on the blockchain for ownership. The company is also planning a WatchDAO initiative for community governance. The watches will be limited to 100 pieces, and the targeted audience will be high-end collectors.

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