Blockchain game Valhalla, created by Floki, will be working with Mall of the Emirates for a month-long branding campaign in Dubai. This collaboration will allow Valhalla to reach a wider audience of residents and international tourists, as it targets the growing cryptocurrency market in the United Arab Emirates (UAE).
The Mall of the Emirates is one of Dubai’s most prominent landmarks, and the campaign will feature Valhalla on 93 digital screens across the shopping destination. The campaign aligns with the UAE’s position as a leading hub for cryptocurrency adoption, with $34 billion in cryptocurrency transactions recorded between July 2023 and June 2024, reflecting a 42% year-on-year growth.
Source
<p>The post Blokchain Game Valhalla Expands in UAE Crypto Market with Mall of the Emirates Campaign first appeared on CoinBuzzFeed.</p>
