26 #Crypto Sports Sponsorships Signed in 2024, a 38% Drop from 2021

It's been a wild ride between the crypto world and sports sponsorships. During the 2021 bull run, crypto companies dove headfirst into sponsoring some of the biggest sports teams and events. However, sponsorships dwindled when the markets hit the fan in 2022, wiping out 70-85% of the cryptocurrency market cap. In addition, the fall of FTX, once a major player in sports sponsorships, further accelerated the decline. But has the industry regained momentum in 2024?

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