Highly volatile:
Most of the people trade crypto to make quick money and they trade memecoins thinking their $100 will turn into $100k with this meme.
Low liquidity:
Meme coins are illiquid and easy to move. A few thousands buys and these memecoins print multiple X's
cheap prices:
Meme coin prices start after multiple zero decimals and it's the psychology of traders that they think if it's cheap it will provide the most returns.
Low marketcap and huge returns.
Meme coins are now playing a major role in crypto currency market and people are now more and more interested in these coins and we also have to admit that these memecoins are bringing more people into crypto space $NOT , $HMSTR and $DOGS are the prime examples. Millions of people participated in these airdrops and of course they stepped into crypto because of these games.
it is true that memecoins can make you more money than other high cap coins but you will have to put in some works to find that memecoins as thousands of memecoins are coming out every day.