Luxurious sports car maker Ferrari will now accept cryptocurrency in the United States as payment for their cars purchased and will propagate the option to their European customers.
As Tesla many large companies avoid crypto, citing environmental concerns. The electric carmaker are accepting payment in Bitcoin, but due to environmental concerns the initiative was halted by its CEO, Elon Musk.
Ferrari’s marketing and commercial chief, Enrico Galliera, told the news Publishers "the luxury sports car maker now accepts payment in crypto for cars sold in the US".
Accordingly, the payment scheme is currently available to customers in the United States only, but the Europeans will get the option soon after receiving requests from its affluent clients.
Galliera explained that by introducing innovative software cryptocurrencies have made efforts to reduce their high carbon footprint and executing renewable energy sources.
Galliera said in an interview about ferrari’s environmental goals:
“Our target to reach for carbon neutrality by 2030 along our whole value chain is absolutely confirmed.”
Also adding that the company received many requests from customers to add the option of crypto payments:
“Some are young investors who have built their fortunes around cryptocurrencies. Some others are more traditional investors, who want to diversify their portfolios.”
Galliera also said the company was still unsure of how many cars the company will sell through crypto but said Ferrari’s order portfolio was fully booked well into 2025 and the company chose to take this step to tap into a market it previously had not had access to.
“This will help us connect to people who are not necessarily our clients but might afford a Ferrari.”
