🚀 Exploring Cryptocurrency Adoption in Bangladesh 🚀

Purpose: Using the Technology Acceptance Model (TAM), this study delves into the factors influencing cryptocurrency adoption in Bangladesh.

Design/Methodology: Data were collected from 346 individuals through a structured web survey using snowball sampling. Structural equation modeling was employed to analyze the data, ensuring the reliability and validity of the measurement model.

Findings: The results reveal that knowledge of cryptocurrency, perceived benefits (usefulness), attitude, and challenges significantly impact the adoption of cryptocurrency.

Research Limitations/Implications: Conducted in a single country, the study relied on self-reported data and used a cross-sectional design, limiting causal inferences. Future research should explore cryptocurrency adoption factors in different regions and incorporate additional variables for a comprehensive understanding.

Originality/Value: This study enhances our understanding of the factors driving the adoption and intention to use technology-based services. The insights provided can inform the design and implementation of future technology-based services.

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