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New: Flipkart, The Largest E-commerce Platform In India, Adopts Layer 2 Of The Web3 Polygon.

India's largest online retailer, Flipkart, is working with Polygon Labs to enhance its FireDrops loyalty program through the use of Web3 technology. This move aims to create an Ethereum-based Layer 2 network for better growth and engagement. The network currently has over 3 million users, most of whom are women. Online shopping experiences are expected to change as a result of the program, which is well-known for rewarding users with NFTs. This program is similar to Polygon's partnership with Starbucks in that it highlights the way Web3 and NFTs are being incorporated into customer loyalty plans to transform e-commerce and brand engagement.