#Lamborghini , in collaboration with Animoca Brands, has introduced a new platform called Fast ForWorld, featuring interoperable digital supercars designed for #web3gaming .
Lamborghini and Animoca Brands Join Forces for Web3 Venture
The Italian luxury sports car manufacturer Lamborghini, together with Animoca Brands, a major player in the #NFT​ space, has announced the launch of a Web3 project involving digital supercars powered by blockchain technology. This initiative marks Lamborghini's first step into the world of blockchain and #Web3 .
Fast ForWorld Platform
In an official blog post on October 2, Animoca Brands revealed that the Fast ForWorld platform will allow users to "experiment, play, interact, and collect digital collectibles." Players will also be rewarded for their engagement. The platform, set to launch on November 7, will feature collectible digital cars that users can buy, sell, and use in other #games within Animoca’s Motorverse.
Platform Technology and Digital Asset Storage
Developed by Gravitaslabs, a subsidiary of Animoca Brands, the platform will also include a 3D digital wallet, enabling users to store and manage their digital items directly within the game.
Lamborghini Expands Its Presence in Web3
This new project marks Lamborghini’s continued exploration into blockchain-based initiatives. In 2022, the car manufacturer teamed up with NFT PRO and INVNT to launch a series of NFTs representing its iconic vehicles. The “Road Trip NFT” project ran until March 2023, featuring monthly NFT collections tied to various locations.
At the time, Lamborghini’s Chief Marketing Officer, Christian Mastro, described NFTs as "a new, exclusive, unconventional offering" and a form of expression for younger generations. Lamborghini also made headlines when it auctioned its Lamborghini Aventador LP 780-4 Ultimae Coupé, paired with an NFT, symbolizing the bridge between physical luxury and the digital world of tokenized assets.
This move underscores Lamborghini's commitment to innovation, merging the luxury automotive industry with cutting-edge blockchain and Web3 technologies.

Notice:
,,The information and views presented in this article are intended solely for educational purposes and should not be taken as investment advice in any situation. The content of these pages should not be regarded as financial, investment, or any other form of advice. We caution that investing in cryptocurrencies can be risky and may lead to financial losses.“

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Google will allow ads for NFTs games by this date

Google (:GOOG) recently announced an update to its policy on advertising blockchain-based games that include #NFTs (Non-Fungible Tokens). The updated policy is effective from September 15, 2023. The new policy is bound to affect the promotion of #NFT games and possibly encourage the development of new NFT games. The updated policy will enable marketplaces for the global promotion of NFT games. Which was previously limited by advertising policies.

Scope of policy update Google knows the potential of #blockchain games and the popularity of NFT games. The unique ability to represent ownership and authenticity of digital assets offered by NFTs is a driving factor for NFT adoption in mainstream gaming.

According to the policy update, ads for NFT #games that do not promote gambling-related content will be allowed. However, advertisers must meet certain requirements and obtain the necessary certification from Google.

To display ads that promote gambling-related content that includes Non-Fungible Tokens (NFTs). Advertisers will need to have certifications that comply with Google's Gambling and Games Policy. The additional action is consistent with Google's commitment to responsible advertising and ensuring that users are not exposed to potentially harmful content.

The update allowing ads is an important step in the growing support for NFT games. Google has also defined a fair comment system where a warning is issued at least seven days in advance. This allows advertisers to correct any issues. The ad account will be suspended after the warning period expires.

Outlook for NFT Games Google's updated policy on advertising blockchain-based games that include NFTs is a positive step forward for the cryptocurrency and NFT community. It provides a clear framework for developers and advertisers to follow, which promotes a safer environment for NFT-based games.

With the development of the #cryptocurrency industry. Big tech companies like Google must adapt their policies to reflect the changing landscape. And with a positive view of the technology giants. We expect to see more players entering the NFT gaming industry.

The Sandbox has merged with the hardware wallet provider, Ledger, to provide security for digital assets in the metaverse. 

Businesses on the metaverse platform can leverage the new security update to shelter themselves from widespread frauds and scams. In recent years, metaverse firms have also experienced difficulties managing their assets. This alliance will address such challenges in the sector.

This new partnership will develop several initiatives for these two companies. The Ledger Enterprise will add The Sandbox dApp to its platform. Hence, users will be able to purchase LAND easily. Ledger’s clients will also be able to interact with The Sandbox ecosystem seamlessly. Now, a Sandbox widget will feature on the Ledger Live desktop application.

The Sandbox is a very popular metaverse platform.

The Sandbox’s co-founder and COO, Sebastien Borget, shared that the gaming platform looks forward to boosting security for the metaverse. He said that they are making accessing their metaverse and Ledger easier with the partnership. In addition, he mentioned that the partnership will make it safer for individuals and brands to thrive in the metaverse.

Both firms can utilize this partnership to promote their companies to their respective customers. The metaverse company will refer its LAND owners to Ledger’s custodial service. Furthermore, the online gaming platform will transfer NFTs in its wallet to a more secure Ledger wallet to bolster its security. Likewise, Ledger will recommend The Sandbox to its clients. 

#TheSandboxGame #Ledger #Metaverse #security #games

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