Insider, a leading provider of AI-native omnichannel experiences and customer engagement solutions, has announced the closing of a $500 million Series E funding round. The round was led by global growth investor General Atlantic, solidifying Insider's position as a trailblazer in the marketing technology (MarTech) industry.
Insider's impressive client roster, which includes renowned brands like Nike, Samsung, L'Oreal, and Toyota, has positioned the company as a trusted partner in delivering personalized customer journeys across multiple channels. With this latest investment, Insider plans to accelerate its AI innovation, strengthen its presence in the United States, and support its global expansion across 28 regions.
Driving Innovation in Marketing Technology
The $500 million funding will fuel Insider's ambitious plans to advance its marketing software, with a particular focus on AI-powered tools. These tools empower marketers to deliver highly personalized customer experiences at scale. Insider's platform stands out for its cutting-edge Customer Data Platform (CDP), which unifies data from various sources, including SMS, WhatsApp, email, and web. Through real-time data analysis, brands can gain actionable insights to enhance marketing automation and personalize customer engagement at every touchpoint.
Hande Cilingir, Insider's Co-Founder and CEO, emphasized the company's mission to provide an all-in-one solution for marketing and customer experience (CX) teams. "Our approach has always been to build multiple best-in-breed products that work seamlessly together," said Cilingir. "This funding positions us to continue disrupting the MarTech industry and solidifying our platform as the preferred choice for customer experience teams globally."
Expanding U.S. Operations and Exploring M&A
Despite already having a strong presence in North America, EMEA, APAC, and Latin America, Insider is determined to further strengthen its foothold in the U.S. market, driven by increased demand. As part of this growth strategy, the company is exploring strategic mergers and acquisitions that will complement its AI and CX offerings.
Scaling AI Solutions with Sirius AI™
Insider has launched Sirius AI™, an advanced AI suite that combines generative, conversational, and predictive AI capabilities to transform omnichannel engagement. A key focus area is enhancing Insider's Sirius AI Co-Pilot, which assists marketing and CX teams in crafting seamless, data-driven customer journeys. With an expanded engineering team, Insider plans to continue evolving Sirius AI™ to deliver even more sophisticated predictive and conversational capabilities.
Partnering with General Atlantic for the Next Phase
As part of the Series E transaction, General Atlantic's senior executives, including Managing Director Sascha Guenther, will join Insider's board, providing valuable expertise in scaling growth-focused tech companies. Guenther expressed his confidence in Insider's position as a top contender in the MarTech industry, emphasizing the rising importance of first-party data and personalized engagement. "Insider has positioned itself as an innovative force in B2B SaaS, delivering strong ROI to its clients. With the tailwinds of digital transformation, we believe Insider is poised for tremendous growth," Guenther said.
This landmark funding round represents Insider's unwavering commitment to reimagining the future of marketing through technology and data-driven insights. By bridging AI and customer experience, Insider is setting new standards for what omnichannel engagement can achieve, positioning itself as a leading force in the rapidly evolving MarTech landscape.
#Insider #GeneralAtlantic #Funding #fundraising #Turkey

Global Cryptocurrency Fundraising Report

This report offers an overview of the #fundraising deals within the global crypto market in February 2023. The goal is to generate valuable information that can be used to pinpoint distinct crypto and blockchain market trends and anticipate future developments. CoinCarp will stay abreast of the changes and developments in the crypto landscape and release a monthly report to keep its readers informed. If you have any feedback, we would be delighted to hear from you.

Crypto Fundraising Global Landscape

In February, the total number of crypto fundraising deals was 143, an increase of 33.64% from 107 in January 2023; the total financing in February was US$1.13B, an -11.54% decrease from the previous month. 8.39% of the crypto projects are in the Seed series stage. From the perspective of fundraising scale, there were 25 projects fundraising above $10M, which has increased 56.25%, compared to January 2023. By geography, a total of 41 projects founded in the United States of America received $346.00M, becoming the country with the largest number of crypto fundraising projects in the world. Among the $10M fundraising deal projects, mainly the United States of America, Israel, United Kingdom, and Singapore.

Global Crypto Fundraising Trend

Crypto Fundraising Deal Count by Sector

In February, out of the 143 projects that were successfully financed, 54 of them were #Web3 projects, constituting 37.76% of the total projects. These projects raised a total of US298.67M, which is 37.76% of the total funds raised that month. This amount is US$108.99M lower than the funds raised in January 2023.

Out of the 143 Web 3 projects, the most relevant are those related to the Gaming category, with 18 being in the Gaming category and 3 in the Metaverse category.

In addition to Data, Identity, Music, and Developers, other categories of related Web 3.0 projects.

In February, a total of 24 projects involving blockchain infrastructure received $339.20M in funding, representing 29.96% of all financing.

There were 25 #DeFi -related projects, making up 17.48% of all financing projects in February. The total amount of DeFi-related projects raised was $100.15M, representing 8.85% of the total financing, this was an increase of 50.53% compared to January 2023.

On February, 2 #CeFi projects were funded, comprising 1.4% of the total number of financing projects. Altogether, these projects raised $33.00M, which was 2.91% of the total financing in February, representing a -84.19% decrease from January 2023.

Additionally, there were 27 #NFT projects that received a total of $203.06M in financing. Representing 17.94% of all funding, this was an increase of 129.97% compared to January 2023.

The chart above illustrates the proportions of different types of projects that receive funding: Web3, NFT, infrastructure, Cefi, Defi, and Others.

Crypto Fundraising Deal Count by Transaction Type

The majority of raised funds for the crypto market come from Seed rounds, the total amount is $288.18M in February. The aggregate deal value of Seed for February is higher than the previous month by 132.43%. The biggest Seed round fundraising is $20.00M, when Space Hero gets funding in February 2023.

Number of Investments by Investors

In February, Coinbase Ventures had the most investments, with a total of 8 projects, including 4 DeFi, 2 Web3, 1 Other, 1 Infrastructure, and 1 NFTs project.

Also, Shima Capital has invested in 7 projects, with 3 of those investments going towards Web3 projects, 3 towards Infrastructure projects, and 1 toward DeFi project.

Fundraising Count by Transaction Type

Top 5 Crypto Fundraising Deals In February

TOKHIT($100.00M) | TOKHIT is the app where creators, influencers and crypto enthusiasts share experiences, connect with their followers and where content is rewarded using the Blockchain Technology

Chain Reaction($70.00M) | Chain Reaction is an Israeli startup that is designing semiconductors and related architecture to use in blockchain and privacy hardware running cryptographic processes — with participation from Atreides Management, BlueRun Ventures, Exor Seeds, Hanaco Ventures, Jerusalem Venture Partners, KCK, Morgan Creek Digital

Taurus($65.00M) | Taurus SA is a Swiss company, founded in April 2018, that provides enterprise-grade infrastructure to issue, custody and trade any digital assets: cryptocurrencies including staking, tokenized assets and digital currencies. — with participation from Arab Bank Switzerland, Cedar Mundi Ventures, Credit Suisse, Deutsche Bank, Investis, Pictet Group

SALT($64.40M) | SALT was founded in 2016 by a group of Bitcoin enthusiasts who aimed to prove that people didnt need to compromise their lifestyle or forego their needs in order to pursue a long term outlook on cryptocurrency.

Sabre56($35.00M) | Sabre56 is a company that consults miners on the development and operations of facilities

Top Crypto Fundraising Deals

*The data presented is based on information extracted from CoinCarp Fundraising Database. Announced deals were used in the analysis. Some announced deals might not go on to complete, where deals have failed to complete and were indicated in the data as canceled or withdrawn, they were removed from our dataset. The deal count figures presented in this report refer to the number of deals announced, and whether or not a value has been disclosed for the deal.

Source: https://www.coincarp.com/fundraising/

www.ALTALab.io

The official launch of the company's new rebranding took place on February 23, 2023. ALTA focuses on supporting companies by providing tailored solutions to help them succeed in the most innovative and technology-rich sector of the economy. The overall market cap of cryptocurrency topped $3 trillion in 2021. Source: Bloomberg

Through our expertise and network of industry connections, we help companies scale their blockchain-based solutions and drive mass adoption of DLT technology.

Since 2015, our company has been recognized under the name Top of the World. As of 2023, we are excited to announce that we have undergone a complete rebranding initiative and are now operating under the new name, ALTA. Our team is committed to delivering the same high-quality services and products under this new brand, and we look forward to continuing to serve our valued customers with excellence.

"We decided to retain the original meaning of the logo, signifying a meta-jump, a transition into a state of another quality, into the world of sustainable success, because we believe it is an important part of our brand identity." 

Maxim Shishkin (CDO) Chief Design Officer.

At the same time, we understand that a successful rebranding effort involves much more than just updating a logo. We have conducted extensive market research to ensure that our new brand is aligned with our target audience and the values that are important to them.

"The new company name ALTA is derived from our motto "Altus Tantum" which translates to "Only high" in Latin. This reflects our commitment to helping our clients achieve their highest goals and aspirations through our services. Our name not only embodies this philosophy, but also serves as a reminder to ourselves and our clients of the importance of reaching for excellence in everything we do." 

Batyr Azimov- Managing Partner.

The total number of cryptocurrencies in the world has soared to more than 20,200 in circulation, based on CoinMarketCap data in 2022. Source: Capital

As we can see from the chart, the number of crypto projects on the market has grown at a remarkable pace over the past few years. This growth is a reflection of the increasing interest in cryptocurrencies and blockchain technology, as well as the growing ease of access to funding through mechanisms such as IEOs and IDOs.

The growth in the number of crypto projects on the market highlights the urgent need for support services that can foster sustainable development and scaling. As the crypto industry becomes increasingly competitive, comprehensive support services such as legal and regulatory compliance support and marketing expertise are becoming essential for success. The demand for these services is expected to grow even stronger as the market continues to evolve, and investors and entrepreneurs who can meet these needs are likely to be best positioned for success.

"Our mission remains unchanged: Fueling the crypto industry's growth through innovative and effective solutions"

 Yaroslav Ivanov (CVO) Chief Visionary Officer.

Stay tuned for our updates

#buildtogether  #crypto2023  #blockchain #accelerator #fundraising