Ducati and XRP Ledger have teamed up for their first NFT launch. They're releasing a digital collectible video showing all the Ducati logos on their bikes from 1946 to now. This special release is a gift to Ducati fans, and those who sign up within seven days will get access to future NFT projects. The launch is set for Wednesday, 26th July.
Ducati’s Web3 Foray
According to the blog post, upcoming projects by the motorcycle manufacturing giant will be deployed using Ripple, which is tasked with providing technical support on the fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.
Ducati plans to develop a series of Web3 activities over the next few months through the creation of new digital aggregation spaces, NFT collections, and other opportunities. The company said the move represents the “natural evolution of its digital strategy.”
For the initiative, Ducati has also teamed up with Web3 Pro, which had previously worked with its parent company, Lamborghini, for brand engagement on an NFT collection called “The Epic Road Trip.”
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