#Web3 #UserGrowth

Do you remember the “pomp” on the day of Damus’ launch? We’ve always seen the rapid user growth and the eager interest of investors and users in the SocialFi track. But why?

Business logic of Web2

The traditional Internet has gone through several stages：

Technology research and development, building the underlying infrastructure

Product development, realizing the implementation and application of technology

User-driven development, providing better services/rights

Why is user growth so important?

Web2’s business logic is built on traffic: whoever has the users, whoever has the influence. The most typical case is the business model of paid advertising on all kinds of social media platforms. Social media platforms achieve rapid user growth and build up private domain traffic by offering benefits and services. Then by selling advertising and traffic, these platforms can attract a larger amount of users and also make a profit. In this way, a virtuous positive cycle is achieved.

Business logic of Web3

Now, let’s re-examine Web3. Why SocialFi and GameFi are often considered as the next key to win in Web3 ? Because the business model of these two platforms apply what has proved successful in Web2 to Web3. This business model can help realize definite user growth. Moreover, it can evolve into a full-fledged Web3 business logic through the combination with the mature technology of Web3 to ensure the sustainable operation of the product.

For other businesses in Web3, a profitable business model has not been established. These businesses are often faced with the problem of insufficient user volume to support product operation and maintenance, or suffer serious user loss. Therefore, the primary tasks for most Web3 projects are how to achieve rapid user growth in the early stage, how to enhance user engagement and loyalty in the medium stage, and how to achieve user giveback at the end of the day.

Web3 user growth dilemma and solutions

However, Web3 is fragmented, not only in terms of projects and users, but also in terms of information platforms. Information aggregators, which have become an important tool, haven’t provided the most direct source of revenue for users or the most direct source of users for projects.

To solve this pain point, we initiated TaskOn, a user growth tool, aiming to provide a high-quality user growth platform for Web3:

Expand new user base from outside to achieve rapid growth of product and community users

Promote the use of the product and improve user engagement through continuous activities with incentives

Promote cooperation between projects to achieve user exchange and a win-win situation

Provide users with more reliable projects to participate in and more revenue sources to promote ecological growth and co-building.

Since its launch in July 2022, TaskOn has served hundreds of projects and brought them millions of user traffic. By optimizing its product, TaskOn has achieved accurate matching between users and projects, such as by filtering specific NFT holders or specific Token holders. TaskOn has also completed the monitor of product usage to ensure real user engagement and increased usage of the product.

Moreover, TaskOn has been developing more features (e.g. browser extension for Twitter user growth) and platforms (autonomous communities) to help promote user growth and bring more benefits to more Web3 projects and users.

About TaskOn

TaskOn is a Web3 task collaboration platform ideal for marketing and operations. It enables you to easily run campaigns to promote your brand, acquire new real users, grow your community, drive up volume, mint NFTs or manage a whitelist.

It’s a free Web3 version of Gleam, but way better, complete with a variety of templates for on-chain and off-chain tasks.

Website: taskon.xyz

Email us: contact@taskon.xyz

Twitter: https://twitter.com/taskonxyz

Discord: https://discord.com/invite/tjszFr7wHz