More Than $35 Million Is Invested By Samsung Into The Latin American Metaverse

One of the largest electronics corporations in the world, Samsung, recently disclosed that it is devoting more than $35 million to Latam clients' metaverse efforts. Anita Caerols, head of marketing and corporate citizenship at Samsung Electronics Chile, thinks that immersive platforms plays a large role in marketing and that the current metaverse is a logical extension of social media platforms, making it a worthwhile area for Samsung to research.