As the third anniversary of the Shiba Inu project approaches, on-chain data reveals the strong engagement of the global SHIB Army community. According to the Santiment report, the social volume of SHIB significantly increased at the end of July.
Between July 21 and August 1, the Social Volume indicator for Shiba Inu rose from 88 to 164, indicating an 86% surge in media interest. The Social Volume metric allows for an assessment of the current level of media buzz and interest surrounding a particular blockchain project. In essence, it aggregates the total number of mentions of the project across relevant cryptocurrency media channels.
The increase in Social Volume signals heightened interest and awareness among investors. Interestingly, the SHIB team is capitalizing on this wave of media attention around their third anniversary by introducing new products and services.