Google is preparing to step into blockchain technology by allowing users to purchase, sell, and earn NFTs (non-fungible tokens) through supported applications and games. The company announced that it would expand the number and scale of blockchain-based offerings in apps downloaded from the Google Play Store by Android smartphone users. #nfts

Joseph Mills, the product manager for the Google Play group, expressed excitement for this move, stating that it would foster the development of creative in-app experiences and enable developers to expand their businesses. Mills also highlighted the potential to enhance user loyalty through unique NFT rewards, as well as redesigning traditional games with user-owned content.

Google vs. Apple Approach:

Google's support for NFTs stands out in comparison to Apple's more cautious approach in this area. Apple is more conservative when it comes to allowing the earning and trading of digital assets within apps. However, Google assures that it will take necessary precautions to protect users. Mills emphasizes the need for mobile apps to be transparent about tokenized digital assets, considering the prevalence of fraud and scams in the digital asset space.

Responsibilities Given to Developers:

Google stresses the importance of developers being transparent and open about selling tokenized digital assets or enabling users to earn them. Tokenized assets can be used to provide richer and more interactive experiences in games. However, developers are not allowed to incentivize or make trading activities or potential earnings from playing games more enticing to users.

In Summary:

Google's decision to support NFTs opens up new opportunities for developers creating blockchain-based apps and games. Android users will be able to buy, sell, and earn NFTs through apps downloaded from the Google Play Store. However, transparency and clarity will be crucial in this process, with a focus on user safety and combating fraud. Google aims to support developers and enrich the user experience with these steps. #google #apple