QUICK TAKE:

  • RECUR announced the launch of another iconic NFT franchise from Nickelodeon

  • It partnered with Paramount Consumer Products to introduce Teenage Mutant Ninja Turtles NFTs

  • Nick’s previous NFT collection was an instant hit, but its popularity fizzled soon after

On November 14, RECUR announced that it is launching another iconic Nickelodeon franchise into its Web3 experience. Notably, RECUR is a platform for creating innovative, multi-chain non-fungible token (NFT) experiences.

Earlier today, the company introduced a collection based on Teenage Mutant Ninja Turtles’ non-fungible tokens. Notably, RECUR has partnered with Paramount Consumer Products for the launch. The announcement came months after the same partnership had launched an NFT collection based on Nickelodean’s iconic cartoon character from the shows Hey Arnold! and Rugrats.

It is worth noting that the Teenage Mutant Ninja Turtles Origins drop will take place on December 12 for RECUR Pass Holders. As for the general public, the drop will take place on December 13. Notably, fans will be able to purchase 10,000 digital collectibles during the drop.

Zach Bruch, RECUR Founder and CEO said,

This year has been full of nostalgic NFT launches for us and it wouldn’t be complete without Teenage Mutant Ninja Turtles. This property has spanned comic books, TV shows, movies, and so much more; I’m very excited that we’re bringing this incredible franchise and its culture into our Web3 experience. Our community is very passionate about Teenage Mutant Ninja Turtles, and we can’t wait for fans to see what we’ve been working on.

Nickelodeon NFTs

In the month of July, with the help of renowned DJ and producer Steve Aoki and the non-fungible token developer RECUR, beloved Nickelodeon characters were web3 immortalized. The digital collectibles included 12 iconic Nick characters from the Rugrats and Hey Arnold! shows.

Notably, the Rugrats and Hey Arnold! NFTs were the first-ever digital collectibles released by Nickelodeon. At the time of press, as per CoinGecko, the floor price for Rugrats and Hey Arnold NFT  was $73.15. Although, the 24-hour sales volume was 0.0 ETH. There was a total of 4142 non-fungible tokens minted.

However, the NFT collection sparked interest in the market when it was first released in July. It is worth noting that after being listed on the NFT platform OpenSea in July, the non-fungible tokens collection rose to fifth place. It was competing with collectibles such as Bored Apes Yacht Club (BAYC) and Crypto Punks. However, the joy was short-lived, as the volume of the NFT collection dropped 74.39% within days.