According to Cointelegraph, Lufthansa's innovation unit has partnered with its frequent flyer program division to launch Uptrip, an NFT loyalty program operating on the Polygon network. This program allows loyal customers to turn their trips into NFT collections and receive rewards. Customers can scan their boarding passes and exchange them for collectible NFTs, which can be used to redeem rewards such as lounge access and flight upgrades.

In other news, soccer superstar Cristiano Ronaldo teased his future NFT plans during a lie detector test to celebrate the release of his second NFT collection in July. Ronaldo stated that he would release more NFTs in the future, and the test confirmed his truthfulness. In 2022, Ronaldo signed a multiyear partnership with crypto exchange Binance's NFT unit, aiming to introduce Web3 technologies to soccer fans worldwide through NFTs.

Additionally, law professor Christine Kim published a paper arguing that the metaverse should be regulated under the tax code, as failure to tax it would create a 'tax haven'. Kim proposed that taxation should occur immediately upon receiving gains, including unrealized gains and income. Finally, education-focused tech platform TinyTap announced the integration of NFT and AI tools for parents and educators, aiming to provide personalized learning experiences to children.