The Better ecosystem isn't reinventing the wheel - companies across the world are already committing to sustainable practices, and the trend is up only.

In 2023, Chick-fil-A turned 300k gallons of cooking oil into biofuels, saving costs, and lowering the impact of their products through recycling.

By adding customer-facing incentive layers on top, businesses can enhance their sustainable strategies further. For example, @UCONetwork's '@Oily_dApp' allows for more direct customer<>brand engagement through a gamified, rewarding experience that builds greater brand stickiness, and more dedicated patrons, creating a cycle of win.

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