Lamborghini has teamed up with Animoca Brands to launch "Fast ForWorld," its first interoperable blockchain-based digital vehicles for use in Web3 games. The collaboration introduces Lamborghini cars into various Motorverse games, allowing players to buy, sell, and drive digital versions of the luxury cars. The platform, set to go live on November 7, will feature a 3D wallet for users to store and interact with their digital collectibles.

This partnership marks Lamborghini's entry into Web3-based brand engagement and aims to create interconnected gaming experiences for motorsports fans. It highlights the growing trend of brands, including Puma, entering the Web3 gaming space to engage users through digital content and collectibles.