The know-your-customer (KYC) process for the Trump family decentralized finance (defi) project has kicked off, according to the WLF website, worldlibertyfinancial.com. This follows details released in mid-Sept. about the Trump defi project, which will feature a coin called the WLFI token, with 63% of it offered to the public under the U.S. Securities and Exchange Commission’s Regulation D rules.

On Sept. 30, Trump reached out to his X followers, explaining that WLF whitelisting had begun. “I promised to Make America Great Again, this time with crypto,” Trump said. “[World Liberty Financial] is planning to help make America the crypto capital of the world! The whitelist for eligible persons is officially open – this is your chance to be part of this historic moment.”

Visitors to the website are prompted to choose if they reside inside or outside the U.S., and then they are directed to begin the KYC process. Users are asked to connect their Web3 wallet, which serves as their KYC identifier for verification. The site explains, “We’ll use it to check if you’ve completed the KYC process, whether it’s pending review, or if any action is required.”

Additional information about WLF is available only to individuals who complete the KYC process. Currently, Trump is in a tight race with 2024 Democratic candidate Kamala Harris, as shown by nationwide polls and prediction markets. Trump mentioned that his newfound interest in crypto began when he launched his non-fungible token (NFT) project, surprised by how many purchases were made using crypto.

Over the past year, Trump has pursued numerous merchandising ventures. Alongside Trump NFTs, he has rolled out the Trump ‘Victory’ Tourbillon watch, ‘Never Surrender High-Tops’ sneakers, Trump Bitcoin sneakers, Trump first edition silver coins, Trump-themed bibles, and even a Trump-branded cologne dubbed ‘Victory47.’