According to The Bell, Bithumb Korea, the operator of the popular virtual asset exchange Bithumb, is actively taking steps to change its name to simply 'Bithumb.' To formalize this change, an extraordinary shareholders' meeting has been scheduled for the 30th of this month. Through this strategic move, Bithumb aims to strengthen its position and focus its efforts solely on the virtual asset exchange sector. While Bithumb has not publicly revealed the rationale behind this name change, industry experts speculate that it is a move to align the company's brand identity more closely with its core business. By unifying its brand and company name, Bithumb aims to enhance its recognition and establish a stronger presence within the virtual asset exchange landscape.