💵 In 2024, crypto firms became more active in sponsoring sports teams

In 2024, the number of sponsorship agreements between sports teams and crypto companies decreased by 38% compared to 2021.

Crypto companies have repeatedly turned to sports sponsorships to attract public attention.

📌 In 2023, only 8 new agreements were signed, including a $70 million deal between the crypto exchange OKX and Manchester City.

📌 In 2024, crypto companies once again became active in supporting sports teams and events.