• NFT-based loyalty programs

• Exclusive content libraries accessible via NFTs

• Limited edition art pieces

• NFTs as tools to access physical products and spaces

In fact, the technological prospects of NFTs are only limited by brand creativity. Due to the emerging nature of the space, there is significant room for innovators to come forward and figure out new ways to use the technology.

Despite the emerging nature of NFT technology, businesses need to take proactive steps to move toward integration. Educating customers remains a key part of the equation. Businesses need to educate customers about how NFT technology is simplifying operations and creating better experiences. Despite customer willingness to learn more about the technology, there is still a huge gap between the market applications and the potential market.