• Microstrategy celebrates its 4th anniversary after adopting BTC as its primary reserve.

  • BTC helped $MSTR outperform 499 out of 500 stocks in the S&P 500

MicroStrategy, an American business intelligence firm founded in 1989, took a bold leap by adopting Bitcoin as its primary treasury reserve asset. Michael Saylor, former CEO, and one of the co-founders of MicroStrategy, initiated this decision due to the company’s sluggish stock performance over the past years. However, MicroStrategy’s BTC gamble has since transformed its financial trajectory and Saylor’s fortune.

A desire drove the decision to invest in BTC to combat inflation and to fence against the declining value of fiat currencies. MicroStrategy’s first purchase involved acquiring 21,454 BTC for $250 million at an average price of $12K per BTC. As of the first quarter of 2024, the company holds 214,400 BTC worth $7.538 billion.

MicroStrategy’s BTC holdings have grown substantially since its inception. By mid-2024, the company owned 226K BTC, accounting for 1% of overall BTC in circulation. It was valued at $14 billion based on the current price of $58,308 per Bitcoin. Despite the volatility of Bitcoin prices, which saw significant drops in 2022, the strategy has paid off handsomely.

Moreover, the BTC bet is reflected in MicroStrategy’s stock performance. From August 2020 to early 2024, the company’s share price surged tenfold from $12 to $135. This growth has led to MicroStrategy outperforming 499 out of 500 S&P 500 stocks, with Saylor indicating its impressive recovery and performance on X.

MicroStrategy’s BTC Gamble Transitions From Risky Move to Strategic Triumph

Michael Saylor, who stepped down as CEO in August 2022 but remains Executive Chairman, has personally benefited greatly from this strategy. His holdings in MicroStrategy and Bitcoin are valued at nearly $4 billion, with significant gains reported this year. Saylor’s investment strategy, once considered risky, has turned into a success, especially as BTC prices soared to new highs.

However, MicroStrategy’s bold move to adopt Bitcoin has sparked a broader aspect in corporate investment strategies and the role of cryptocurrencies. Despite criticism and volatile times, the company’s performance highlights the potential rewards of bold financial strategies. 

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