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Safary, a Web3 company that builds marketing attribution tool, recently published a 2023 version of the growth tech landscape. In today’s article, I want to break down the different tools into categories that interest me in the first category — Loyalty.
Understanding my interests
As someone who have experience with the full spectrum of marketing, some of the category of tools that interest me includes: Loyalty, Community, Community tools, Affiliate and Referrals, Discovery, Quests, Analytics, and Ad Networks.
These category of tools are important as a marketer because these tools help businesses with acquire and retain their customers, build a community, analyse results of their campaigns, and lastly run paid campaign to accelerate growth.
Let’s take a look at the first category of tools.
Loyalty
According to Safary, there are a total of 28 companies building in this particular category and 20 of these companies have raised a total combined of $115M. As I write this article, I will write a short blurb as to my feedback on these tool in terms of its capabilities and whether I might use them for my own businesses.
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Toki
Toki is a Shopify partners that helps D2C brands tackle the full customer journey. On their website, they highlighted the use of quizzes and build-in-quests to increase customer engagement. Companies who are interested in using Toki simply integrates their products and they are able to easily experience the benefits Toki provides.
In general, Toki’ plans are affordable for companies across different stages and it helps businesses increase its customer engagement while providing tools to retain them. If you are a D2C brand owner, interested in trying Toki out, click this link here.
Uptop
On first look, the company seems to be focused on Web3 rewards where businesses are able to create fungible and non-fungible token rewards. Uptop also help businesses integrates their products to Shopify or other major E-commerce platforms to make things easier for businesses to get to get started.
I would recommend founders to request a demo to learn more about Uptop as I couldn’t understand what benefits businesses actually reap from using Uptop.
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Tropee
I first discovered Tropee when I was researching the different quest creation platforms a few weeks ago. I am surprised to find Tropee in the Loyalty category of Safary’ reports. Tropee seems to be targeting NFTs collections where its eligibility features track users’ NFTs before allowing their participation.
Screenshot from Author
I was tempted to create my first campaign on Tropee however after researching further, it was confirmed that Tropee was created for NFT project owners. Regardless, I really like how Tropee presents itself and would love to experiment with it in the future when appropriate.
Check out my profile I created on Tropee here.
Intract
I have came across Intract multiple of times on Twitter. The team behind Intract publishes high quality threads on Web3 marketing with occasional Twitter spaces with other founders or thought leaders. I initially thought they were a community similar to Safary but did not know they had a product behind their efforts.
Intract offers both a community and a tool for founders interested to learn more about their users, or to create campaigns. The website explains their offering very simply and I have not had a chance to join their community nor to test their products. If you are interested to explore Intract for yourself, get started here.
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CoCreate
CoCreate offers similar features to the other platforms as covered in my article today. They provide businesses with API to run campaigns and issue token rewards to the business’ users. I created an account to explore the platform and here’s what I see.
I would suggest scheduling a demo with CoCreate team to learn more about the platform and their pricing before running any campaigns using their API.
Screenshot from Author Hang
Hang is backed by Paradigm to help businesses lower their customer acquisition costs by retaining their existing users. Businesses are able to create membership program without any coding knowledge. It seems like Hang is still building their product and they are collecting businesses information to grow their waitlist.
It might be too early to write anything about them but will be happy to update the article once the product has been released to the public.
What’s next?
That’s it for today’s article, depending on the sentiment of this article I might continue to break down tools in Community, Community tools, Affiliate and Referrals, Discovery, Quests, Analytics, and Ad Networks.
In the meantime, if you’re interested to create quests for your web3 startup, you might be interested in my guide to web3 quest strategy. In the guide, you will find different guidelines and pointers you will need to create a sound strategy for you business.
Breaking down the state of Web3 Growth Tech Stack from Safary was originally published in CryptoStars on Medium, where people are continuing the conversation by highlighting and responding to this story.