AdEx announced the launch of its platform and changed its focus to become a tool mainly for Web3 advertisers that want to interact with a wider Web2 audience. A number of technical advancements are included in the revised platform, such as the incorporation of Zero-Knowledge (ZK) privacy protocols and artificial intelligence (AI).
To better serve advertisers, the AdEx platform has undergone substantial enhancements:
Lower Campaign Fees: The current fee is 7%; however, if ADX tokens are used, the fee is just 4%.
Deposit Bonus: A 30% bonus on deposits above $10,000 will be given to advertisers, increasing their advertising budget.
Emphasis on Advertisers: With its integration with Supply-Side Platforms (SSPs), the redesigned platform puts the requirements of advertisers first, increasing the amount of accessible ad inventory.
Increased Methods of Payment: Now, advertisers have access to a wide range of payment options, including digital currencies like DAI, USDT, USDC, and ADX.
Support for Polygon Network: Lower costs and speedier transactions are the goals of this update.
AI and Zero-Knowledge Technology: The purpose of these new features is to enhance user privacy and maximize ad performance.
AdEx began as a crowdfunding project in 2017 and has since grown into a platform specializing in the digital advertising industry, having raised over $10 million. The platform has expanded to incorporate a number of features that are advantageous to advertisers, such as the launch of the Ambire Wallet and ensuing rounds of rebranding. The most recent version continues to emphasize the integration of cutting-edge technology to enhance privacy and advertising effectiveness.
With the launch, AdEx is expanding the range of services it provides to clients, emphasizing platform usability and technology integration to cater to the changing demands of the digital advertising sector.