đŹ HOW SMOKING BECAME HEALTHY
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đ Ivy Lee, a pioneer in public relations, transformed American daily habits through strategic influence and manipulation.
đ Lee was hired by the American Tobacco Company, where Lee promoted the idea that smoking was not only a leisure activity but also beneficial for weight loss and relaxation.
đšââïž Lee collaborated with doctors who provided endorsements stating that smoking could help reduce stress and maintain a slim figure. He then publicized these endorsements widely, creating the impression of medical support.
đĄ Through a combination of expert testimonials, media coverage, and innovative advertising, Lee managed to shift public perception and habits. Smoking became associated with sophistication, health, and relaxation.
đ By the end of his campaign, the percentage of Americans who smoked had increased dramatically. In the 1920s, smoking rates among adults soared, and cigarettes became a staple of American daily life.
đ° The result? Cigarette sales skyrocketed, making companies like American Tobacco immensely profitable. Smoking became deeply embedded in American culture.
đź Lee's work shows how marketing & manipulation can reshape societal norms. He understood the psychological triggers that drive behavior change.
"The people must be helped to understand the facts, even if the facts are against their desires." â Ivy Lee
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#dailyanalysis #dailyHabits #PsychologyInMarketing
#Consumer #behaviour