Today, Google has revised its advertising guidelines, now permitting cryptocurrency trusts, such as Bitcoin Exchange-Traded Funds (ETFs), to promote their products. Spot Bitcoin ETF issuers such as BlackRock and Franklin Templeton have wasted no time in marketing their funds, with advertisements already starting to emerge.This revision comes at an interesting time as the discussion around Bitcoin ETFs continues to gains momentum, after the US Securities and Exchange Commission (SEC) approved the first batch of spot Bitcoin ETFs in the country. Google's decision to allow advertising for Bitcoin ETFs provides these financial instruments with a much broader reach and exposure to a wider audience.The updated guidelines mean that companies managing Bitcoin ETFs can now leverage Google's advertising platform to raise awareness and attract investors. This change could contribute to increased visibility and understanding of Bitcoin ETFs among both institutional and retail investors.Google's decision aligns with the growing acceptance of Bitcoin and related investment products in mainstream finance. The move is likely to help foster a more innovative environment for Bitcoin, as it integrates more into traditional financial markets. As the industry eagerly awaits to see how well these revised guidelines are for the Bitcoin ETFs, the impact on the advertising landscape for them could be substantial. #BitcoinETF💰💰💰 #Google

Google made it possible for cryptocurrencies coin trusts, such as spot Bitcoin exchange-traded funds, to advertise their products as well.
Before January 2024, Google would only permit advertising for certain cryptocurrency and things linked to it from specified companies.
The modification of the standards comes in advance of the possible approval of a spot Bitcoin exchange-traded fund, which is anticipated to take place by January 10, 2024.
It is anticipated that the Securities and Exchange Commission (SEC) would likely grant approval to the spot Bitcoin ETF applications by the beginning of 2024, which will result in the arrival of one of the most significant bullish waves in the cryptocurrency market. Even companies such as Google are beginning to acknowledge the potential significance of this, and the company is already revising its rules in order to make the most of this occurrence.
It has been acknowledged by Google that spot Bitcoin ETFs have an influence.
As part of a policy update that took place on December 6th, the international technology business modified its advertising restrictions in association with cryptocurrencies and items that are connected to them. According to Google,
"Beginning on January 29, 2024, marketers that provide Cryptocurrency Coin Trust and are targeting the United States will be able to promote such products and services if they satisfy the conditions listed below and have been certified by Google.
According to Google's definition, these trusts include any financial instruments that enable investors to exchange shares in trusts that hold vast pools of digital money. Considering that exchange-traded funds (ETFs) are also included in this category, it is highly probable that the forthcoming spot Bitcoin ETF will be a beneficiary of this regulation.
The applicants, which include BlackRock, ARK Invest, and Grayscale, will be allowed to market their spot Bitcoin exchange-traded fund (ETF) by the end of January, which is around three weeks from the date that is anticipated to be the acceptance date.
Currently, it is anticipated that the SEC will make its final judgment on the thirteen applications for exchange-traded funds by the 10th of January. Due to the fact that the courts in the United States have established a precedent in the Grayscale litigation, which states that there is no significant cause to deny these petitions, it is quite probable that the decision will be allowed.
The occurrence of this event is anticipated to signal the beginning of a protracted bull run for Bitcoin, which will also result in an increase in the values of other alternative cryptocurrencies.
#BTC #etf #Google

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By August 28, Google and other prominent online platforms must revise their service policies to adhere to EU standards outlined in the Digital Services Act.

According to an August 24 blog post, Google is planning to update some of its service policies to align with the European Digital Services Act (DSA). The company has invested significantly in different areas to meet the DSA’s specific requirements set by the European Union.

Google’s Plans and Concerns Regarding EU’s Digital Services Act

Google’s Proposed Changes: Google aims to make several improvements, including expanding the Ads Transparency Center, offering more data access to researchers, enhancing transparency research, improving content moderation visibility, creating a new Transparency Center for policies, and conducting more comprehensive risk analysis.

However, Google is cautious about unintended consequences. It worries that sharing too much about its enforcement methods might enable bad actors to misuse its services and spread harmful false information.

EU’s Digital Services Act Purpose

The European Union’s Digital Services Act aims to unify content rules across the region and establish clearer processes for online content management. The act identifies 17 large online platforms (VLOPs) and 2 major search engines (VLOSEs).

Requirements for Platforms

These platforms must prevent and remove illegal content, allow users to report such content, prohibit targeted ads based on personal traits, limit targeted ads for children, and share data with researchers and authorities, among other obligations.

EU Digital Services Act: Changes for BigTech Platforms

The European Digital Services Act (DSA) categorized some major online platforms into two groups. The first group, called Very Large Online Platforms (VLOPs), included platforms like Alibaba AliExpress, Amazon Store, Apple AppStore, Booking.com, Facebook, Google Play, Google Maps, Google Shopping, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, Wikipedia, and Zalando. The second group, known as Very Large Online Search Engines (VLOSEs), consisted of Bing Search and Google Search.

All these platforms were given until August 28 to meet the DSA requirements. Google referred to its updates as “compliance at scale.” TikTok, also considered a VLOP by the DSA, shared on August 4 that it had prepared for the changes. It introduced new ways to report illegal content, provided more details about how it moderates content, increased transparency in its recommendation system, and updated its advertising policies for teenagers.

People on Reddit discussed the upcoming implementation of the DSA. Some praised these regulations as necessary to hold BigTech accountable, while others believed that such policies could limit freedom of speech.

Addressing Concerns: On August 21, Google responded to allegations about tracking children’s data in ads, which were raised in a detailed report.

Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.

#CryptocurrencyNews #Blockchain #Bitcoin #CryptoNews #Google

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#Google Cloud and Bitcoin Lightning Network Join Forces as Apple Halts Bitcoin Tipping, Fueling Potential Growth

Google Cloud has joined the growing list of companies expressing interest in Bitcoin Lightning. The cloud and data service, valued at $225 billion, has recently formed a partnership with Voltage, an infrastructure provider that specializes in the Bitcoin Lightning Network.

Through this partnership, one of the leading cloud computing providers globally will be able to introduce Bitcoin-related services on a global scale. Additionally, the collaboration will support the growth of Voltage’s operations in the Bitcoin ecosystem.

Voltage is utilizing Google Cloud’s services to expand its customer base on a global scale. This collaboration allows Voltage to cater to larger customers who require node deployment in specific regions such as the U.K. or Asia.

On the other hand, Google can employ Voltage as an external team specializing in Bitcoin and Lightning. In this capacity, Voltage assists Google in serving businesses that express interest in integrating #Bitcoin  or Lightning into their services.

The partnership announcement garnered considerable attention on social media, indicating Google’s increasing comprehension and acceptance of Bitcoin and Lightning. Importantly, the implications of this collaboration extend beyond surface-level significance.

According to Christopher Calicott, the managing director of venture capital firm Tramwell Partners, individuals with previous experience at Google have conveyed that the unexpected level of social media engagement surrounding the partnership is indeed capturing the attention of people within the company.

In contrast to Apple’s stance on Lightning, Google has demonstrated an open-minded approach towards the technology. This divergence is evident in Apple’s recent removal of Damus, a Lightning-friendly decentralized social media protocol, from the App Store. Christopher Calicott highlighted that the tech industry may be gradually becoming more receptive to Lightning.

Currently, various corporations are actively exploring and experimenting with Lightning technology. Christopher Calicott emphasized that companies involved in payment-related industries would be wise not to overlook or disregard Lightning, as it holds significant potential for their operations.

Google Cloud is a subsidiary of its parent company, Alphabet. Google Pay, the payment platform, has a vast user base of hundreds of millions across over 15 countries.

GV (formerly Google Ventures) was involved in a $6-million seed funding round for Voltage in 2021. Christopher Calicott views the participation of a major player in the cryptocurrency field as a potential indication of increasing momentum. He explains that when companies back their words with financial investments, it signifies a clear focus and commitment to that particular area.

Krizek echoed the sentiment, stating that the partnership serves as a significant signal for enabling greater adoption of Bitcoin-focused strategies within Google and other large organizations.

Despite Apple’s decision to remove the Lightning-friendly app Damus, which received criticism from former Twitter CEO Jack Dorsey, Lightning technology continues to gain momentum among billion-dollar businesses globally. A prominent Mexican company has started exploring Lightning, and two major cryptocurrency exchanges, Binance and Coinbase, have recently pledged to integrate Lightning into their platforms.

However, it is crucial to recognize that it is still in the early stages, and we need to closely monitor its growth, as stated by Calicott. Krizek, who has been involved in the Bitcoin space since 2012 and experienced the volatility of the cryptocurrency, emphasized the significance of this partnership.

Krizek highlighted that the increased exposure of these organizations to Bitcoin and its potential through Lightning has already captured their attention. The significant interest and demand they have witnessed thus far have further piqued their interest in exploring the possibilities offered by Bitcoin.

Krizek also mentioned that additional services would be introduced in the near future, alongside ongoing initiatives focused on Bitcoin education.

Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.

$BTC $LTC $SOL