Ava Labs, the firm behind Avalanche blockchain, is set to offer intellectual property management solutions to K-pop artists in South Korea. The K-pop industry is expected to hit a $20 billion valuation by 2031, including ticket sales, sponsorships, and merchandising. Blockchain technology could provide transparency and efficiency for artists who are often underpaid by recording companies. This solution also addresses underreporting of ticket sales by venues and ticket processing companies. Blockchain platforms like Overlai and Audius are already helping visual artists and musicians protect their intellectual property rights and manage digital rights.