The ad went up on May 23, just after the company’s 19b-4 application was approved.
The majority of the online community has given the commercial good reviews.
VanEck quickly released a 37-second commercial asking viewers to “Enter the ether” in celebration of the approval of its spot Ether exchange-traded fund (ETF). The ad went up on May 23, just after the company’s 19b-4 application for a spot Ether ETF was greenlit by the SEC.
Along with other prominent asset managers such as BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise, VanEck is now in good standing with the SEC thanks to the clearance of its application. The SEC must approve the S-1 filings of all exchange-traded funds (ETFs) before trading can begin, which may take many months.
Making a Strong Impact
An intriguing issue posed by VanEck’s commercial is whether Ethereum may power an open-source, decentralized economy. More than 180,000 views and 1,200 reposts attest to the ad’s persuasive power. The majority of the online community has given the commercial good reviews, with many applauding its originality and message. Yield Guild Games’ operational head Colin Goltra gave the ad high marks and said it made an impression.
Others, were more lighthearted in their readings. One of the co-founders of DeGods’s exclusive club, X+, who goes by the name “Mav,” said that the ad represents the moment when conventional investors learn about smart contracts.
Promoting its Ethereum-related products via advertisements is nothing new for VanEck. The business began advertising its Ethereum Strategy ETF (EFUT), a futures ETF based on Ethereum, in late September. Other asset managers who got 19b-4 approvals have been quite silent, in contrast to VanEck’s aggressive promotion of Ethereum-related products. Only few have taken to social media to publicly declare their approbation.
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