In a bid to connect with Gen Z voters ahead of the 2024 presidential election, President Joe Biden’s reelection campaign has announced a job opening for a “Partner Manager, Content and Meme Pages.”
The full-time position, based in Wilmington, Delaware, seeks an enthusiastic candidate to manage the campaign’s internet content and memes, cultivating relationships with digital media companies, podcasters, and meme pages across various social media platforms.
TLDR
The Biden campaign is looking to hire a “Partner Manager, Content and Meme Pages” to manage the campaign’s internet content and memes, in an effort to connect with Gen Z voters.
The job posting on Daybook seeks an enthusiastic candidate to deliver political content to voters and cultivate relationships with digital media companies, podcasters, and meme pages.
Biden’s campaign has previously embraced the “Dark Brandon” meme, portraying an alter-ego of the president with laser eyes, as a way to appeal to younger audiences.
The move comes as Biden struggles to gain support from young voters, with polls showing Donald Trump leading among 18-34-year-olds and the president’s TikTok ban bill potentially impacting his popularity.
Political campaigns have increasingly relied on digital tactics and memes to engage voters, with both Biden and Trump leveraging viral content and merchandise to appeal to their respective bases.
The move comes as the 81-year-old Biden, the oldest presidential contender in American history, struggles to gain support from younger voters.
Recent polls have shown Republican leader Donald Trump leading among 18-34-year-olds by 11 points in a potential rematch, despite this demographic typically favoring Democrats.
Biden’s popularity among young voters has also been impacted by his stance on Israel’s ongoing war on Hamas and his signing of a bill that could effectively ban the popular app TikTok, which is used by one-third of all adults in the United States, particularly those aged between 18 and 34.
The Biden campaign’s embrace of memes is not new, as they have previously leveraged the “Dark Brandon” meme, which depicts an alternative version of the president with laser eyes, as the profile photo for the Biden-Harris HQ page on X.
Just like we drew it up. pic.twitter.com/9NBvc5nVZE
— Joe Biden (@JoeBiden) February 12, 2024
The job posting has triggered a wave of hilarious memes and jokes on the internet, with users commenting on the campaign’s attempt to woo young voters through meme culture.
Some have questioned the effectiveness of this strategy, given the administration’s potential ban on TikTok and the ongoing conflicts in the Middle East.
However, the use of memes and digital tactics in political campaigns is not unique to Biden.
Former President Donald Trump’s campaign has also embraced viral content, quickly capitalizing on his mugshot going viral by selling merchandise featuring the image and even dropping a “MugShot” NFT collection.
Trump’s pro-crypto comments have also led to the rallying of the Trump-themed MAGA memecoin, demonstrating the power of online engagement in swaying voter sentiment.
The COVID-19 pandemic has accelerated the embrace of digital tactics by political campaigns, with organizers recognizing the value of meeting voters where they are – online.
As the 2024 presidential election approaches, it remains to be seen whether the Biden campaign’s meme manager hire will effectively connect with Gen Z voters and counteract the president’s struggles with this demographic.
While some may view the move as absurd or an attempt to pander to younger audiences, it is clear that digital organizing and viral content will play a significant role in shaping the political landscape and swaying voter opinions in the coming months.
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