BNB Chain Mission: Provide a full fledged enviroment for building high performance decentralized applications.
BNB Chain Vision: Aims to build cross-chain / multi-chain financial infrastructure that unlocks the mass adoption.
BNB Chain Goal: Accelerate adoption of digital assets and blockchain tecnology.
Mission:
A mission statement expresses your company’s core values and purpose, often using a “to statement” template. A strong mission statement is usually a concise phrase (about two to three sentences) that sets forward what the company does, how it does it, and, sometimes, why. It can also include information on where the company is based, its target market or audience, or a general statement about the company values and goals. The audience for a mission statement ranges, often encompassing consumers, employees, and investors.
Vision:
A vision statement is a short statement—about one sentence—that describes the future-facing goals and ambitions of your company, often using a “to statement” template. It distills your company’s vision for the future in a way that outlines your company’s long-term goals and, similar to a mission statement, reflects your company’s core values. A well-crafted vision statement should serve as a guide or a mantra that inspires your employees to work toward the greater goal of your organization.
Mission Statement vs. Vision Statement
Mission statements and vision statements are closely related and easy to conflate—here are some of the key differences between them:
Purpose: Mission and vision statements are closely related but serve slightly different purposes. In general, a mission statement describes the “what” and “how” of the company (sometimes also including the “why”), while a vision statement focuses more on the “why” or meaning behind the company’s actions. In short, a mission statement can serve as a roadmap of strategic planning to work toward the company’s vision statement.
Timeframe: The biggest difference between mission and vision statements is in the timeframe. A mission statement outlines all the things your company is doing in the present to reach your goal, while a vision statement describes what your company is building toward in the future.
Audience: The audiences for mission and vision statements can vary widely. In general, mission statements are public-facing statements primarily geared toward consumers. However, they can also drive company policies for employees and offer a sense of cohesiveness for daily decision-making. Vision statements are typically more focused on employees of the company (and other existing stakeholders or interested investors) to help drive their work in the best direction for the future.
