Binance sets a new industry standard on YouTube, driving blockchain adoption through cutting-edge education and strategic brand collaborations.

August 7, 2024 – Binance, the leading global blockchain ecosystem behind the largest cryptocurrency exchange, has reached a significant milestone of one million subscribers on its official YouTube channel, becoming the first crypto brand to achieve this feat.



The channel's rapid growth is attributed to its high-quality educational content, including explainer videos and product tutorials. A notable contributor to this success is Binance’s partnership with Cristiano Ronaldo, which has driven new user engagement and expanded the blockchain ecosystem through Web3 initiatives.

"Finance" has consistently ranked among the top three YouTube searches globally over the past five years, according to Google. Binance Chief Marketing Officer (CMO) Rachel Conlan highlights this trend, emphasizing how Binance’s YouTube content aligns with its mission to foster sustainable financial innovation through education.





“Our goal is to responsibly build the industry by educating people about Web3 and crypto. YouTube plays a crucial role in this strategy, reaching a global audience that is increasingly financially curious and literate. The rapid adoption of crypto signifies that digital assets are becoming a significant part of the global economy,” said Conlan.

In June 2024, Binance celebrated surpassing 200 million users, doubling its user base within two years. This rapid expansion reflects a broader shift from early adopters to the early majority in the crypto industry. “Reaching 200 million users showcases the growing financial curiosity and awareness among the general public,” said Conlan. “To mark this achievement, we will enhance our YouTube content, focusing on edutainment and new content series to position Binance as the go-to platform for the next one billion users, advancing financial freedom worldwide.”