According to BlockBeats, X's CEO Linda Yaccarino is grappling with the difficult task of bringing back advertisers. Internal documents reveal that in the second quarter of this year, X's revenue in the United States was only $114 million, marking a 25% decrease from the first quarter and a 53% drop compared to the same period last year. Although the company projects third-quarter revenue to reach $190 million, it still represents a 25% decline from the previous year.

In comparison, in 2022, before Elon Musk took over, Twitter's ad revenue was as high as $4.4 billion. After Musk's acquisition, revenue in 2023 fell to approximately $3.4 billion, with a significant reduction in advertising income.

Considering various factors, X's total revenue for the first half of this year may not exceed $600 million, with an annual revenue forecast of around $1.2 billion. This is significantly lower than the $3.4 billion in 2023 and insufficient to cover debt interest expenses.