FC Barcelona and Cardano partnership focuses on Web3 initiatives to enhance fan engagement and community development.
Programs offer job opportunities, blockchain education, and digital rewards like NFTs and ADA through the Andamio platform.
The collaboration integrates local Penyes and global communities via digital platforms to unify and empower fans worldwide.
FC Barcelona has announced an association with the blockchain platform Cardano, marking a new chapter in fan engagement and community-driven initiatives. This collaboration aims to empower fans through innovative programs while creating opportunities for global impact. The collaboration focuses on utilizing blockchain to enhance fan engagement while advancing Cardano's mission of driving global blockchain adoption.
Unique Foundations of Collaboration
Barcelona Football Club is supported by the community, which has more than 150,000 members and more than 1,200 official fan clubs. This system relates to Cardano’s decentralized system, which also succeeds in community involvement. The two entities aim to merge their principles to foster meaningful interactions and opportunities for fans.
According to Frederik Gregaard, the CEO of Cardano, the partnership integrates with FC Barcelona’s Web3 initiatives, collectively known as Barça Vision. Key outcomes of this collaboration include the creation of job opportunities, educational programs, and digital asset rewards for fans. These efforts are designed to enhance both fan experience and community development.
Young FC Barcelona fans will gain access to job opportunities connected to the club’s activities. Educational programs will focus on blockchain technology, offering skills in areas such as sustainability and gender equality. These initiatives aim to equip fans with tools to contribute to real-world projects tied to FC Barcelona’s legacy, including celebrations for the club’s 125th anniversary.
Digital Rewards and Contributions
Fans participating in these programs can earn digital rewards, such as non-fungible tokens (NFTs) and Cardano’s native cryptocurrency, ADA. The partnership also includes NMKR, a leading NFT infrastructure provider on Cardano.
NMKR simplifies NFT creation and management, enabling fans to engage with digital collectibles. This integration introduces blockchain technology to new participants while enriching the overall fan experience. These rewards will be facilitated through the Andamio platform, which supports learning, participation, and recognition of contributions.
This collaboration extends beyond local Penyes, reaching global communities via online platforms such as Discord. By engaging fans worldwide, the partnership aims to build a network of contributors working towards shared goals while creating a unified experience for FC Barcelona supporters.
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