• Bitwise CEO Hunter Horsley predicts 2025 will be a significant year for corporate Bitcoin adoption.

  • Bitwise is launching an ETF focused on companies holding over 1,000 BTC, with weightings based on Bitcoin reserves.

  • Although only 22 companies currently hold 1,000 BTC or more, many CFOs are still cautious about Bitcoin.

Hunter Horsley, the CEO of Bitwise, revealed a brighter outlook for adopting corporate Bitcoin, and he believes that 2025 will be a turning point.

Bitwise Bitcoin ETF Plan

While posting on social media lately, Horsley said, “It feels like 2025 will be a big year for new corporates adopting the Bitcoin Standard.” His words, especially since the publication of Bitwise’s draft for an ETF to track companies with a decent amount of bitcoin reserve.

The proposed ETF is called the Bitwise Bitcoin Standard Corporations ETF. It focuses on companies with more than 1,000 BTC in their corporate treasuries. This is different from a traditional ETF. Where the weightings of this fund would be determined by how much market capitalization the company holds. But these ETFs are determined by how much Bitcoin the company owns.

“This strategy aims to depict companies embracing Bitcoin as part of its financial policy,” Horsley explained. Companies being considered should pass very specific requirements. According to the December 26 filing, the market cap of $100 million. And a minimum average liquidity of more than $1 million a day.

MicroStrategy Leads the Way

Thus, the corporate adoption of Bitcoin is still in infancy. Since only 22 companies around the world own 1,000 or more BTC. MicroStrategy, led by the visionary Michael Saylor. However, still ahead of the pack with more than 444,000 BTC in its treasury. Its aggressive acquisition of Bitcoin using its treasury has seen its MSTR stocks go to unbelievable levels, with it gaining over 2,200% since adopting the asset as a treasury value.

Tesla’s purchase of a large amount of Bitcoin in 2021 was widely expected to translate into corporate adoption. Well, the anticipated trend materialized. Also companies such as Microsoft are rejected proposals to explore Bitcoin investments. By survey, most CFOs remain reluctant to consider a scenario in which Bitcoin qualifies as a store of value for capital.

This stuff works,” Horsley insists despite such challenges. “The groundwork is being laid, and 2025 could very well be the year we see broader acceptance of Bitcoin as a treasury asset.” This optimism shares the more general market dynamics, such as growing interest in Bitcoin from institutions.

Other firms are looking into Bitcoin-related financial products besides Bitwise. For example, Strive Asset Management has just filed to establish a Bitcoin Bond ETF that invests in convertible securities tied to Bitcoin purchases.

While the road to corporate adoption remains uncertain. Horsley’s prophecy casts light on the possibility of a paradigm shift. Whether through regulatory clarity, market dynamics, or growing confidence in Bitcoin as a store of value, 2025 is the year for Bitcoin in the corporate space.

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