Nasdaq-listed firm La Rosa Holdings (LRHC) will integrate Bitcoin (BTC) and cryptocurrency payment options for its network of more than 3,000 real estate agents in the United States.
According to a Dec. 23 announcement, the company will allow agents to receive commissions in digital assets. The company provides a platform, La Rosa Realty, that helps agents manage their work, from buying and selling properties to communicating with clients.
The company reported a 155% year-over-year increase in revenue for the first nine months of 2024, reaching $51.7 million. It offers agents a choice between a 100% commission plan and a revenue share model.
According to the company, the plan addresses the “growing demand for alternative payment methods among agents and clients alike.” Joe La Rosa, the company’s CEO, said in a statement:
“This initiative may potentially create a new revenue stream for La Rosa, with the Company implementing a 2% fee for agents who choose to receive payments in cryptocurrency.”
The platform charges agents fees starting at $60, with a transaction fee of $495 typically paid by the client.
Major retailers such as PayPal, Microsoft, Starbucks, and McDonald’s have already integrated Bitcoin payments into their platforms. By 2030, the Bitcoin payment ecosystem, which includes miners, merchants, and consumers, is forecasted to reach a value of $1.83 trillion.
Companies expand digital asset holdings
Publicly traded companies have been exploring strategies to increase their exposure to digital assets on their balance sheets.
The latest firms to add digital assets to their treasury strategies include biopharmaceutical company Quantum BioPharma, which announced the purchase of $1 million worth of Bitcoin and other cryptocurrencies on Dec. 20.
On Dec. 22, Japanese investment firm Metaplanet made its largest-ever Bitcoin acquisition, buying nearly 620 BTC.
Leading the way since 2020, MicroStrategy and its subsidiaries now hold approximately 444,262 BTC, acquired for a total of $27.7 billion, with an average purchase price of $62,257 per BTC.
