PARIS, Dec 18 (Reuters) - Bitcoin’s soaring value has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to tap in to fresh pockets of wealth and build loyalty with crypto investors.
Until recently, only a handful of luxury brands including LVMH (LVMH.PA), opens new tab watch labels Hublot and Tag Heuer as well as Kering-owned (PRTP.PA)$BTC
, opens new tab fashion brands Gucci and Balenciaga have experimented with crypto payment offers