**News Flash: The Rise of Memecoins in the Attention Economy**

At the India Blockchain Week, Hashed co-founder Ryan Sungho Kim highlighted the growing significance of attention as a currency, citing figures like Elon Musk and Donald Trump. Musk's support for Dogecoin (DOGE) exemplifies this trend, where memecoins thrive on attention rather than fundamentals. Kim suggests that capturing attention can empower projects to access global research and influence retail investors. Despite DOGE's joke origins, its value soared with Musk's endorsements. The focus now shifts to how memecoins can inspire and impact, as seen with the recent launch of the "Hawk Tuah" token.