Programmatic Ads Drive Success in Crypto Presales for 2024
A cryptocurrency marketing agency that doesn't provide programmatic advertising expertise is falling behind the curve. 2024 has seen the return of successful crypto presales, with projects raising hundreds of millions of dollars from traders hoping to become the earliest token holders.
The return of the crypto presale has been dramatic. During the 2022 bear market, it was notoriously difficult for projects to raise capital through this mechanism, but the bull market has changed the game. Hundreds of teams are now launching presales and successfully hitting their targets.
While traditional Web3 marketing, such as SEO and PR, remains critical to long-term success, programmatic ads have carved out an extremely important role in the presale market. Almost all successful crypto presales have run professional programmatic ad campaigns.
Due to the complexity of programmatic ads, most blue-chip projects outsource their programmatic ad campaigns to external agencies with in-house experts ready to ensure the ads are seen by the right people in the right places.
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