At the Australian Cryptocurrency Conference (Aus Crypto Con 2024), BlockBeats reported on November 30th, citing Cointelegraph, that Binance’s Chief Marketing Officer, Rachel Conlan, stated that the recent popularity of Meme coins has put additional pressure on cryptocurrency trading platforms. She emphasized that platforms need to strictly monitor and screen suspicious items to protect user interests.

Conlan revealed that Binance has a dedicated research team responsible for currency listing review, which conducts evaluations from multiple dimensions. The team will perform strict due diligence on the project founders’ background, participant identities, and future roadmap. Additionally, community feedback, development trends, and market insights are essential factors in the decision-making process.

Conlan also mentioned that no project can guarantee a listing on the platform. Regarding Meme coins, Conlan acknowledged the controversies surrounding them due to their lack of practicality. However, she highlighted that some emerging Meme coins are beginning to build practical application scenarios, which is what the industry needs.

Looking ahead, Conlan expects the crypto community to grow exponentially in the next 18 to 24 months, making projects with real-world application scenarios increasingly important.

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