World Liberty Financial, a cryptocurrency venture supported by the Trump family, will begin a public token presale on October 15. The sale is open to accredited investors in the United States and international participants, with restrictions only for embargoed countries and territories.
Big news! @WorldLibertyFi public sale starts Oct. 15th, open to everyone who qualifies through the whitelist. Join us for a Twitter Spaces on Oct. 14th at 8 AM EST to learn more. Stay tuned for updates!
— WLFI (@worldlibertyfi) October 11, 2024
The platform’s WLFI token presale will allocate 20% of its tokens, aiming to raise $300 million, valuing the project at $1.5 billion. The presale will last 24 hours or until the fundraising target is met. The sale requires investors to complete KYC and wallet whitelisting. However, the platform has not clarified whether crypto or fiat purchases will be made.
WLFI token and project details
World Liberty Financial has positioned itself as a decentralized finance (DeFi) project that aims to provide a bankless financial experience. The WLFI token will operate on Ethereum and Scroll, striving to leverage Ethereum’s established liquidity for institutional-grade finance while using Scroll as a low-fee solution for retail transactions. The project aims to create a seamless platform offering intuitive wallets and account-based registration, making it accessible to many users.
The platform’s ambition is evident in the scale of its presale. It hopes to secure a significant sum in a market currently showing weak demand for new token sales. With tokens locked for 12 months, potential investors are likely to consider the long-term value of their purchase.
Trump family influence and strategic partnerships
World Liberty Financial stands to benefit from the Trump family’s influence, especially with the 2024 U.S. election just around the corner. The project’s timing, just 20 days before the election, may allow it to gain traction from heightened media attention and the Trump brand’s appeal. The Trump name has already impacted cryptocurrency markets, as seen with the surge in popularity of Trump-themed tokens.
In addition to leveraging the Trump family’s backing, the project has tapped experienced crypto insiders like Ryan Fang, founder of the Ankr protocol, to assist with user onboarding and provide guidance. As part of its DeFi offerings, World Liberty Financial has proposed creating an instance of the Aave V3 lending protocol. This collaboration will see Aave receive 7% of the WLFI token supply for governance purposes, with collateral accepted in USDC, USDT, ETH, and WBTC.
DeFi strategy and long-term vision
World Liberty Financial aims to differentiate itself by adhering to established DeFi models, similar to successful protocols like Aave and Maker (now Sky). The platform will offer decentralized lending services, targeting everyday investors looking to participate in permissionless crypto lending. Notably, the native WLFI token will not be involved in collateral for lending pools, focusing instead on using popular assets like stablecoins and Ethereum.
The project is in its soft launch phase, announcing its partnership with Aave in September. World Liberty Financial’s lending protocol will launch only after receiving community approval, highlighting the team’s commitment to decentralized governance rather than directly copying existing codebases.
As the presale approaches, the project’s potential is under scrutiny, with investors watching closely to see if it can meet its ambitious fundraising goals. With the Trump family’s backing and a strong network of DeFi experts, World Liberty Financial is positioning itself as a serious player in the crypto market despite current market conditions.
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