Blockchain-powered social monetization and interactive video platform RECRD has swiftly risen to prominence, clocking over 1 million Daily Active Wallets (DAW) in India within the first week of launching. This achievement underscores RECRD’s rapid growth, marking it as one of the fastest-growing decentralized applications (DApps) globally.
RECRD’s Breakthrough in On-Chain Video Engagement
Built on the Sui blockchain, RECRD is positioned at the forefront of the burgeoning $250 billion creator economy, offering innovative monetization solutions for creators and users. The platform’s strong selling point is the REBND, which allows its users to earn from their content by making the videos reactive and incorporating NFTs. This has increased views to over 12 million impressions, making RECRD a powerful force in the creator economy.
RECRD’s ascent is backed by a solid foundation of industry support, including investments from the Sui Foundation, Netflix’s Mitch Lowe, and NBA All-Star Mitchell Richmond, among others. With a mission to revolutionize on-chain monetization, RECRD introduces REBND. This dynamic video response feature enhances user interaction by allowing creators to mint and sell their content as NFTs directly on the platform.
Anoir Houmou, CEO and Founder of RECRD emphasized the importance of the platform’s REBND feature in driving user engagement and monetization. “We were fully aware of a massive demand for on-chain monetization tools and have managed to offer our users the key to superior engagement and creative self-expression. The overwhelming response so far validates our data-driven approach and we look forward to crossing more milestones as we launch RECRD globally in a phased approach,” he stated.
Monetization and Creator Benefits
RECRD’s monetization model empowers creators by allowing them to earn up to 100% of ad revenue. Creators can mint their videos as NFTs, enhancing interaction and monetization directly on the platform. This approach has attracted diverse, high-profile users, including major global celebrities and influencers.
RECRD is poised to continue its rapid growth, offering creators new avenues for monetization and engagement. As the platform prepares for further global expansion, it aims to redefine the dynamics of the creator economy.
