As the crypto market grows, it can be difficult to keep up and choose between all the different projects and companies. Understanding the technical makeup of the many blockchains can be confusing for the average consumer, and since many contain similar features, it is difficult to know which projects to support. TON was built with a broad vision in mind. To create this new paradigm, the network would need to be able to scale to adapt to the system as it develops and the various aspects are released. As the network grows, the TON blockchain creates an infinite number of working chains and shard chains to perform the equations it needs, so it never gets stuck or charges its users unsustainable gas fees. Currently, the user interface when interacting with Web 3 generally requires a certain level of technological knowledge that is difficult for the average consumer. The simplest Web 3 applications tend to be the most centralized, as they have the most accessible interfaces.

In this sense, at TON, we believe that to bring people into a decentralized Internet, the user interface must compete with centralized services. Through the creation of smart contracts, and dapps created in TON, the project is on track to create an ecosystem so broad that it will encompass everything we do on the internet today. The TON ecosystem is all the web3 needs right now to assign naming services to accounts, nodes, and other aspects of the network. This provides simple descriptions of the various aspects of the network, so that anyone can understand why they are browsing and stay oriented while using our services.