X, the platform formerly known as Twitter, announced its first foray into financial services in partnership with #Visa
The initiative introduces the X Money Account, a digital wallet allowing users to transfer funds, make peer-to-peer payments, and connect with traditional banking. Visa will power these features, enabling users to manage their money directly on the X platform.
CEO Linda Yaccarino confirmed the partnership in an official announcement, describing the development as a step toward building a financial ecosystem within the platform.
The X Money Account is slated for launch in the first quarter of 2025.
Despite its historical interest in the technology, the platform did not mention crypto or digital assets in the announcement. It is unclear if the X Money Account will support crypto transactions in the future.
Social Media to Finance
The development aligns with #ElonMusk ’s vision of transforming X into an all-encompassing “everything app.” When Musk acquired Twitter in 2022 for $44 billion, he hinted at plans to incorporate robust financial tools.
X Money represents the first significant move in this direction, aiming to integrate seamless payments and banking functionalities into the platform.
The company has already secured licensing in 41 US states and is registered with the Financial Crimes Enforcement Network (FinCEN), ensuring compliance with regulations governing money services.
This legal groundwork allows X to facilitate financial transactions while expanding its offerings.
New opportunities for users
X’s push into finance builds on its history of innovation. Under former CEO Jack Dorsey, the platform introduced Bitcoin tipping in 2021.
The launch of X Money marks a significant evolution of that foundation, which will now focus on broader financial services. The X Money Account will allow creators on the platform to accept payments and manage funds without third-party institutions.
Sources familiar with the rollout told CNBC that additional partnerships with financial institutions are being developed to enhance the service following its launch. However, they did not provide further details.
Musk’s ambitions for X extend beyond basic financial services. He has previously suggested that X Money could evolve to include features like high-yield accounts, further solidifying its role in users’ financial lives.
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BBVA has announced its plans to enter the stablecoin market through a strategic partnership with Visa. The Spanish banking giant, which has been actively exploring blockchain technology since 2014, aims to launch its digital currency solution by 2025.
A Strategic Partnership Takes Shape
The collaboration leverages Visa's newly established fiat-backed token program, positioning BBVA at the forefront of digital currency innovation in the traditional banking sector. Francisco Maroto, who heads BBVA's digital assets and blockchain initiatives, points to Visa's regulatory compliance expertise and established market presence as key factors in this partnership.
Understanding the Vision
BBVA's venture into stablecoins represents more than just a technological upgrade – it's a strategic response to the evolving financial landscape. Unlike volatile cryptocurrencies, stablecoins offer the benefits of blockchain technology while maintaining value stability through backing by traditional assets.
The bank is currently evaluating various backing options for its stablecoin, including:
Bank depositsMoney market fundsTraditional fiat currencies (Euro/USD)
Beyond Basic Transactions
BBVA's stablecoin aspirations extend far beyond simple payments. The bank envisions its digital currency serving as a settlement layer for:
Trading platformsTokenized real estate transactionsPrivate credit fund operationsCross-border payments
This multifaceted approach could revolutionize how financial institutions handle asset transfers and settlements.
Building on Past Success
BBVA isn't starting from scratch in the digital asset space. The bank has already established a presence in crypto services through its Swiss operations, offering trading services for Bitcoin, Ethereum, and USDC to private banking clients. The institution is also exploring opportunities in the Turkish market, though U.S. expansion remains on hold due to regulatory considerations.
The Broader Impact
This initiative represents more than just another financial product – it's part of a larger transformation in global finance. By combining blockchain technology with traditional banking infrastructure, BBVA is working to create a bridge between conventional and digital financial systems.
Key benefits of this approach include:
Enhanced settlement efficiencyImproved cross-border transactionsGreater interoperability between financial platformsStreamlined asset tokenization processes
As 2025 approaches, BBVA's stablecoin project stands as a testament to the banking sector's evolution. While many traditional institutions have approached digital assets with caution, BBVA's proactive stance could set new standards for how banks engage with blockchain technology.
The success of this initiative could influence:
Other banks' digital currency strategiesThe broader adoption of blockchain in traditional financeThe development of regulatory frameworks for bank-issued digital assetsThe future of cross-border payment systems
As we watch this project unfold, one thing is clear: BBVA's stablecoin initiative represents a significant step toward bridging the gap between traditional banking and the digital future of finance.

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