Bitcoin (BTC) has reached a new all-time high (ATH), surpassing the $97,000 mark for the first time. According to data from CoinMarketCap, BTC reached a high of $97,059.25 on Binance's USDT market. This latest surge in BTC's value comes amid a broader rally in the cryptocurrency market, with several other major cryptocurrencies also reaching new highs. Ethereum (ETH), for example, recently surpassed $4,000 for the first time, while Binance Coin (BNB) hit a new ATH of over $600. The reasons behind the recent surge in BTC's price are complex, but some analysts attribute it to increasing institutional adoption, as well as growing demand from retail investors. Additionally, the launch of futures-based exchange-traded funds (ETFs) has made it easier for investors to gain exposure to BTC without having to purchase the underlying asset directly. With BTC continuing to reach new highs, it remains to be seen how far the rally will go. However, one thing is for sure: the cryptocurrency market is currently experiencing unprecedented growth, and BTC is leading the charge.